Triton Loyalty Integrates With Other Leading Industry Vendors

Atlanta, GA - April 22, 2010 - Today Triton Loyalty, an operating company of Triton Digital, the largest provider of digital applications, services and content to the radio industry, announced a new series of vendors that will integrate with StickyFish (Triton Loyalty's flagship product and industry leading points-based loyalty program). As a result of these integrations, consumers will earn points when they stream, watch video content, use their mobile device, play games and more. Through StickyFish's open API, vendors can easily integrate their application and award points to consumers who engage their technology and content.

For consumers this means more ways to earn points for things they already love to do and for Triton clients this means more ways to reward engagement across their entire platform, not just on a few pages. Vendors that have recently or will soon integrate with StickyFish include:

  • Steam The World - consumers earn points for tuning into a client's broadcast online
  • Mobile Xpress Messenger-consumer earn points via engagement from their mobile device
  • Dell Sports-consumers earn points by participating in sports related games such as March Madness Bracket game.
  • VMIX-consumers earn points for viewing a client's on-line videos. Airkast-consumers earn point as they stream a clients broadcast via their mobile device
  • Tune Genie - consumer earn points as they engage in music discovery.

"Integration with these leading vendors extends the power of loyalty across our clients' entire digital platform and allows them to reward engagement in greatly expanded ways" said Chris Bell, President of Triton Loyalty. Mike Becker, EVP of Operations for Triton Loyalty added "Our open APIs and Single Sign On solution make it easy to reward almost any activity on any 3rd party platform or application. We are excited about the integrations we have put in place to date and look forward to continuing to work with clients and other leading vendors to further expand their use".

About Triton Loyalty

Managing over 14 million registered consumers for more than 650 clients, Triton Loyalty (www.tritonloyalty.com) is the leading provider of audience relationship management tools and related services to media companies.

About Triton Media and Triton Digital

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. The Triton Digital division supports more than 5,300 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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